LCBO Makes an Impact, Creating Bright Futures and Endless Possibilities
Regional support was mobilized during December to make a difference for kids at Children’s Hospital, London Health Sciences Centre. From the most fragile infants in the Neonatal Intensive Care Unit (NICU), to adolescents benefitting from the Impaired Minds Produce Actions Causing Trauma (!MPACT) Program, funds raised through the LCBO’s Giving Back in our Community Campaign supported the health and well-being of kids of all ages.
For almost 17 years, the LCBO and its staff have supported Children’s Health Foundation through this campaign, inviting customers to add a donation to their purchases throughout the holiday season. Thanks to overwhelming community generosity, the LCBO raised a staggering $312,958, contributing to a lifetime giving total of $1,100,195 since 2000!
A portion of the funds raised support the !MPACT Program. This innovative program, initiated by dedicated staff at Children’s Hospital, our regional trauma centre, focuses on developing presentations and resources for high school students on issues such as impaired driving, binge drinking and peer pressure. Students are introduced to the real-world journey of a trauma patient from resuscitation through rehabilitation, reinforcing the high and sometimes tragic costs of risky behaviors.
The campaign also helped purchase equipment to create bright futures for the hundreds of infants that are cared for in the NICU every year. Cooling/warming blankets, waterless milk warmers and other essential items will help nurture and comfort our region’s most critically ill babies.
“We are very grateful to our regional supporters who fully embraced the spirit of giving during the holidays and helped fund two important areas of care. It is amazing how much this campaign has grown over the years, and we are especially proud of the hard work and dedication of the LCBO employees, who, this year, helped raise the highest amount ever,” expresses Susan Crowley, President and CEO of Children’s Health Foundation.
Thank you to the LCBO management, employees and customers for your continued support of Children’s Hospital, positively impacting the lives of kids who live, grow and play in our communities!